The Terms of Service (ToS) for WATI (Clare.AI Limited) are structured to cover their role as a Software-as-a-Service (SaaS) provider and an official WhatsApp Business Solution Provider (BSP).Below is the updated summary of the key legal and operational terms for 2026:
1. Core Service AgreementAuthorized Use Only: You must use the service solely for professional/business purposes. Personal use is generally restricted.Ownership: WATI retains all Intellectual Property rights to the software, the "Astra" AI layer, and any no-code builders. You are granted a non-exclusive, non-transferable license to use the platform.No Reverse Engineering: Users are strictly forbidden from decompiling or attempting to extract the source code of the WATI platform.
2. Payments, Billing & MarkupSubscription Fees: Costs are based on your selected plan (Growth, Pro, or Business). Upgrading user seats beyond the plan limit usually incurs an additional monthly fee per agent.WhatsApp/Meta Fees: These are separate from WATI’s subscription. WATI typically adds a ~20% markup on Meta’s official conversation rates.Non-Refundable: Payments are generally non-refundable once processed.Wallet Balance: Most plans require you to maintain a minimum "wallet balance" for outgoing messages; if this hits zero, messaging may be suspended even if your subscription is active.
3. Data Privacy & GDPRData Processing Agreement (DPA): WATI acts as the Data Processor, while you (the business) are the Data Controller. You are responsible for obtaining explicit customer consent (Opt-in) before messaging.Data Residency: As WATI is headquartered in Hong Kong, businesses in the EU must account for "third-country data transfers" in their GDPR compliance strategy.Retention & Deletion: Upon termination of the service, WATI permanently deletes all contacts and chat logs unless you have made a specific legal request to retain them.
4. AI & Automation ConstraintsAI Accuracy: WATI does not guarantee the accuracy of responses generated by its AI tools (like KnowBots). You are legally responsible for the outputs your bots provide to customers.Trigger Limits: Automation "triggers" (every time a bot or keyword rule fires) are capped monthly (e.g., 1,000 for Growth, 5,000 for Business). Exceeding these limits requires purchasing "top-up" credits.
5. Meta Compliance (The "Golden Rules")By using WATI, you are also bound by Meta’s Business Terms, which include:Template Approval: All business-initiated messages must use pre-approved templates.24-Hour Window: You must respond to customer-initiated messages within 24 hours to avoid extra "Utility" or "Marketing" charges.Prohibited Categories: You cannot use the API for certain industries (e.g., gambling, adult content, or tobacco), as defined by Meta's commerce policy.
